SILVER AWARD Vita Liberata Untinted Heavenly Tanning Elixir
Well, this really is gradual: the brand says that ‘breakthrough encapsulated DHA technology continues to slowly release DHA [the tanning agent] to deepen your tan for up to 72 hours after application’. The cocoa-scented formula promises a long lasting, natural-looking tan, that’s also super hydrated and smooth due to the nourishing organic ingredients it contains. It’s untinted – so you wont be able to see where you’ve applied it, which some testers found tricky – but that means there is minimal risk of transfer to clothing, they say. Use a tanning mitt, they advise, and don’t bathe/shower for eight hours minimum. It’s designed to fade over 7-10 days. This is actually suitable for body and face. It’s suitable for vegans/vegetarians.
OUR TESTERS’ COMMENTS:
‘10/10. your skin but better in a bottle. A true natural tan colour. The pump action was super easy to dispense; A perfect amount came out per pump. The texture was lovely and silky, not tacky or sticky at all, there was no dragging just smooth application that absorbed straight in and felt highly moisturising. It had a very slight fragrance, kind of coconutty chocolatey but not overpowering at all - very subtle and pleasant.
When developed it has a slight fake tan biscuity smell but again nowhere near offensive and very subtle. (Not as strong as my current tan.) I stayed undressed for about 15 minutes and there was no transfer to clothes after, due to having no guide colour. It took about 6-8 hours for an even glowy tan to show properly; however, over the next few days rather than fading like most tans it gradually got a little darker.
It’s a very natural tan, very much like the colour I would naturally go in the sun, with no orange undertones at all - perfect for me. I was told how natural the tan looked and how glowy it made my skin’ • ‘I did top up on day 4 and the colour was slightly darker. With one application the colour started to fade about day 5/6; it faded really evenly, not patchy at all, and was easily scrubbed off leaving no unsightly areas of stubborn tan.
‘I loved it! light in texture, really easy to apply, glides onto the skin and absorbs really quickly non sticky. Smelt like marshmallows to me smells slightly sweet on the skin then scent slightly faded after colour develops but still nice enough. Looked amazing, bronzed and beautiful, and I got compliments from my husband and sister.
Absolutely I would buy – in a heartbeat. It’s 100% better than my regular self tan, everything from the bronzed shade to the no streaks and lovely fragrance’ • ‘It has a very nice cocoa butter smell when applying it, which was lovely.
